Midwest Industrial Coatings, Inc. is a privately held specialty coatings supplier located in Shakopee, Minnesota. Founded in 1985 by Daniel Seeler and David Hirsch, our company provides high performance liquid, powder, and electrodeposition coatings for the power sports, agricultural, aluminum boat, truck, trailer, and heavy machinery markets.
We focus energies on local, national, and international clients that are leaders in their respective industries. Our company aims to serve the unique needs of a broad range of world class manufacturers. MICI is not limited to offering specialty coatings, but also provides high level technical expertise and on line production support helping our customers improve quality, efficiency, and capacity. In addition, our full functional laboratory provides a wide range of testing and formulating capabilities as well as color design, color management, and a highly responsive small batch manufacturing area.
Our experienced team helps our customers design and choose the correct paint products to meet and exceed both performance and application criteria. Since its inception, MICI has consistently delivered the highest quality products, service, and training to our customer base.
MICI serves markets worldwide with a client concentration in the United States, Mexico, Canada, and China. Headquartered in Shakopee, Minnesota, our corporate campus includes administrative offices, a primary finished product warehouse, a full functional laboratory, a color design and color management studio, and a quick turnaround intermix operation. Satellite warehouses and offices are located in Mexico, China, Thailand, Michigan, and Arkansas.
ISO 9001 is a quality management system that can be integrated into any business. It is focused on ensuring the business delivers a consistent level of quality to its customers by having well defined and regularly reviewed processes and procedures.
President & CEO
Dan Seeler oversees skills management of their core customer base and general company operations.
Dave Hirsch is responsible for Operations, Account Management and Business Development.
Our industrial coatings are durable, non-stick that provides protective and glossy finish on your hard-working equipment complementing with your brand’s familiar color ID. Implementation of an operator friendly charting system for paint viscosities, temperatures, fluid flows, etc., with established upper and lower control limits.
Based on your unique requirements, we ensure that you receive following benefits when you choose our custom coating services:
• Sales/Technical Representative offering proactive support.
• Customized training and developmental seminars.
• Quality paint line auditing annually or as needed for maintainer.
Click on the images below to view an image gallery of our work.
Midwest Industrial Coatings, Inc. welcomes Misha Wahlstrom-Hartmann as our newest Laboratory Technician. Misha comes to us from Cargill where he worked on the development of a cheaper, more environmentally sustainable natural biopolymer for fracking and offshore oil well drilling. After interviewing with the team at MICI over a month’s time, both Misha and the team grew to enjoy the prospect of working together. […]
Between the different types of equipment paint coatings available on the market, waterborne epoxy coatings seem to take the cake. They represent the best of all paint coating worlds with their clarity and strength. Waterborne epoxy is versatile, beautiful, and dries into a strong protectant for your equipment. Epoxy Coatings are Vibrantly Bright. One of […]
Midwest Industrial Coatings Inc. would like to welcome Brennen Hayle as our new Laboratory Assistant! Brennen comes to us from Alternative Technologies Inc. where he worked as a technician. He chose to continue down this career path and we were fortunate enough to bring him onboard here at MICI. Click here for the full bio on Brennen Hayle
Summer is just around the corner and it’s time to begin thinking about preparing your boat for the water. Taking care of these things before the season will allow you to make the most of your time on the water when it gets warm enough. Here is a little checklist to jumpstart the readiness of […]
Industrial paint coatings are more than just what meets the eye. A quality coating makes your industrial equipment look nice, but it does so much more than provide exterior beauty. The importance of protecting your machinery is a major role in applying industrial paint coatings. Coatings are a strategic aspect in the preventative maintenance process […]
The dream of being a water vessel owner includes being out on the water, using it as many months of the year as the season will allow. If you are one who keeps your boat in the water for part of the year, a quality anti-fouling marine deck coating is an essential part of preventative […]
The AMSOIL Championship Snocross (ACS) is made up of eight national races that take place across the U.S., including Minnesota, during the 2015-2016 season. The ACS is sanction by The International Serious of Champions (ISOC) which is based out of Albertville, MN. What is Snocross? Simply put, snocross is extreme snowmobile racing. Snocross continues to […]
Investing in marine vessels is a luxury for some, and a necessity for others. No matter which it is for you, the investment is worth it since your water vessel adds value to your daily life. Making the most of your investment is what international marine coatings from MICI is all about. Here you will […]
For many, the holidays represent joy, family, and the exchanging of gifts, but for others, the holidays can be a time of stress and uncertainty. The holidays are a time for receiving but more importantly, for giving, which is why MICI makes it a top priority to give back to the community throughout the year, […]
Midwest Industrial Coatings is known for having durable and attractive coating solutions for all types of industrial and recreational equipment. This post is going to give a breakdown of four of the main benefits of industrial powder coatings for machinery and equipment. Each one of these benefits plays a vital role in the appearance and […]
