Midwest Industrial Coatings, Inc.

About Midwest Industrial Coatings

Midwest Industrial Coatings, Inc. is a privately held specialty coatings supplier located in Shakopee, Minnesota. Founded in 1985 by Daniel Seeler and David Hirsch, our company provides high performance liquid, powder, and electrodeposition coatings for the power sports, agricultural, aluminum boat, truck, trailer, and heavy machinery markets.

We focus energies on local, national, and international clients that are leaders in their respective industries. Our company aims to serve the unique needs of a broad range of world class manufacturers. MICI is not limited to offering specialty coatings, but also provides high level technical expertise and on line production support helping our customers improve quality, efficiency, and capacity. In addition, our full functional laboratory provides a wide range of testing and formulating capabilities as well as color design, color management, and a highly responsive small batch manufacturing area.

Our experienced team helps our customers design and choose the correct paint products to meet and exceed both performance and application criteria. Since its inception, MICI has consistently delivered the highest quality products, service, and training to our customer base.   

MICI serves markets worldwide with a client concentration in the United States, Mexico, Canada, and China. Headquartered in Shakopee, Minnesota, our corporate campus includes administrative offices, a primary finished product warehouse, a full functional laboratory, a color design and color management studio, and a quick turnaround intermix operation. Satellite warehouses and offices are located in Mexico, China, Thailand, Michigan, and Arkansas.

Our Mission





Midwest Industrial Coatings, Inc. understands that automotive, recreational vehicle, agricultural equipment and mega yachts needs to have a unique, brand-specific identification; therefore we provide custom coatings to major manufacturers. Turn to our expert team that will deliver you the best custom color program to combine the surface protection so that it results in beautiful levels of esthetics.

Our industrial coatings are durable, non-stick that provides protective and glossy finish on your hard-working equipment complementing with your brand’s familiar color ID. Implementation of an operator friendly charting system for paint viscosities, temperatures, fluid flows, etc., with established upper and lower control limits.

Based on your unique requirements, we ensure that you receive following benefits when you choose our custom coating services:
• Sales/Technical Representative offering proactive support.
• Customized training and developmental seminars.
• Quality paint line auditing annually or as needed for maintainer.

Click on the images below to view an image gallery of our work.

Cutting Edge




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Blog Section

Machinery Coatings

As most farmers will tell you, agricultural machinery and equipment is extremely expensive. The cost of a combine in 2014 ranged anywhere from $330,000 to $500,000. Obviously, with prices like those, it behooves you to use the best available protective machinery coatings. Choosing the right paint can add years to your equipment’s lifespan.

Automotive Paint Supplies

We’ve all heard the horror stories. When you buy a new car, it loses 11% of its value the second you drive it off the lot. One year later, it’s value has depreciated by one-fourth. Other than changing your oil regularly, the single most important thing you can do, if you want your car to last, is to […]

4 Advantages of Waterborne Paint

New laws and regulations for the use of volatile organic compounds or VOCs in spray paints are quickly changing the way that vehicle-coating companies operate.  These new rules are causing a transition from various solvent-based paints to a greater use of waterborne coatings.  These changes are a result of studies showing benefits for the use […]

Meet Misha Wahlstrom-Hartman

Midwest Industrial Coatings, Inc. welcomes Misha Wahlstrom-Hartmann as our newest Laboratory Technician. Misha comes to us from Cargill where he worked on the development of a cheaper, more environmentally sustainable natural biopolymer for fracking and offshore oil well drilling. After interviewing with the team at MICI over a month’s time, both Misha and the team grew to enjoy the prospect of working together. […]

Meet Brennen Hayle

Midwest Industrial Coatings Inc. would like to welcome Brennen Hayle as our new Laboratory Assistant! Brennen comes to us from Alternative Technologies Inc. where he worked as a technician. He chose to continue down this career path and we were fortunate enough to bring him onboard here at MICI. Click here for the full bio on Brennen Hayle

Industrial Paint Coatings are a Part of Preventative Maintenance

Industrial paint coatings are more than just what meets the eye.  A quality coating makes your industrial equipment look nice, but it does so much more than provide exterior beauty.  The importance of protecting your machinery is a major role in applying industrial paint coatings.  Coatings are a strategic aspect in the preventative maintenance process […]


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