Midwest Industrial Coatings, Inc. is a privately held specialty coatings supplier located in Shakopee, Minnesota. Founded in 1985 by Daniel Seeler and David Hirsch, our company provides high performance liquid, powder, and electrodeposition coatings for the power sports, agricultural, aluminum boat, truck, trailer, and heavy machinery markets.
We focus energies on local, national, and international clients that are leaders in their respective industries. Our company aims to serve the unique needs of a broad range of world class manufacturers. MICI is not limited to offering specialty coatings, but also provides high level technical expertise and on line production support helping our customers improve quality, efficiency, and capacity. In addition, our full functional laboratory provides a wide range of testing and formulating capabilities as well as color design, color management, and a highly responsive small batch manufacturing area.
Our experienced team helps our customers design and choose the correct paint products to meet and exceed both performance and application criteria. Since its inception, MICI has consistently delivered the highest quality products, service, and training to our customer base.
MICI serves markets worldwide with a client concentration in the United States, Mexico, Canada, and China. Headquartered in Shakopee, Minnesota, our corporate campus includes administrative offices, a primary finished product warehouse, a full functional laboratory, a color design and color management studio, and a quick turnaround intermix operation. Satellite warehouses and offices are located in Mexico, China, Thailand, Michigan, and Arkansas.
Our objective is to achieve excellence in all that we do.
We embrace the opportunity to exceed the expectations of all of our customers and business associates. This is achieved by providing exceptional services that are unique to those we serve. This is the foundation of a healthy partnership with all of our customers.
We strive to develop a trusting and lasting business relationship with our suppliers.
Our employees are our most valuable resource. Our goal is to provide a quality work environment that will encourage employee development and create a mutual respect for co-workers, customers, and suppliers.
We are now ISO certified…
ISO 9001 is a quality management system that can be integrated into any business. It is focused on ensuring the business delivers a consistent level of quality to its customers by having well defined and regularly reviewed processes and procedures.
Who We Are
President & CEO
Dan Seeler oversees skills management of their core customer base and general company operations.
Midwest Industrial Coatings, Inc. understands that automotive, recreational vehicle, agricultural equipment and mega yachts needs to have a unique, brand-specific identification; therefore we provide custom coatings to major manufacturers. Turn to our expert team that will deliver you the best custom color program to combine the surface protection so that it results in beautiful levels of esthetics.
Our industrial coatings are durable, non-stick that provides protective and glossy finish on your hard-working equipment complementing with your brand’s familiar color ID. Implementation of an operator friendly charting system for paint viscosities, temperatures, fluid flows, etc., with established upper and lower control limits.
Based on your unique requirements, we ensure that you receive following benefits when you choose our custom coating services: • Sales/Technical Representative offering proactive support. • Customized training and developmental seminars. • Quality paint line auditing annually or as needed for maintainer.
Click on the images below to view an image gallery of our work.
We are now ISO certified… ISO 9001 is a quality management system that can be integrated into any business. It is focused on ensuring the business delivers a consistent level of quality to its customers by having well defined and regularly reviewed processes and procedures.
Painting a boat hull sounds simple enough. Here’s the catch: it isn’t. Paint for boats is a specific breed (you’re going to want an antifouling coating) and the prep work for getting a smooth and lasting application is imperative. Hiring a professional is your best bet when it comes to freshening your boat’s paint job, […]
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With new legislations consistently being pumped out to protect the environment and regulate the use of volatile organic compounds (VOCs), it’s no surprise that many companies are making the switch to waterborne paint rather than the traditional solvent based coatings of the past. While solvent based paints still have their place, due to the health […]
MICI has completed our annual Toys for Tots drive and collected 192 toys to make Christmas a little brighter for a lot of children. Merry Christmas and Happy Holidays from all of us at Midwest Industrial Coatings!
Stay Operational You have equipment that’s vital to the success and smooth operation of your business. Without it, you’d run into down time, revenue loss, and potential loss of clientele. You don’t want that, and we don’t want that for you. At Midwest Industrial Coatings, Inc., we take our service to you and the longevity […]
MICI specializes in paint coating for a variety of applications, one of the more popular applications being marine vessels. With that in mind, we thought it might be interesting to take a look at some of history’s most interesting watercraft. Harkening to ancient times, the fact that Australia was populated more than 40,000 years ago is a […]