Midwest Industrial Coatings, Inc.

About Midwest Industrial Coatings

Midwest Industrial Coatings, Inc. is a privately held specialty coatings supplier located in Shakopee, Minnesota. Founded in 1985 by Daniel Seeler and David Hirsch, our company provides high performance liquid, powder, and electrodeposition coatings for the power sports, agricultural, aluminum boat, truck, trailer, and heavy machinery markets.

We focus energies on local, national, and international clients that are leaders in their respective industries. Our company aims to serve the unique needs of a broad range of world class manufacturers. MICI is not limited to offering specialty coatings, but also provides high level technical expertise and on line production support helping our customers improve quality, efficiency, and capacity. In addition, our full functional laboratory provides a wide range of testing and formulating capabilities as well as color design, color management, and a highly responsive small batch manufacturing area.

Our experienced team helps our customers design and choose the correct paint products to meet and exceed both performance and application criteria. Since its inception, MICI has consistently delivered the highest quality products, service, and training to our customer base.   

MICI serves markets worldwide with a client concentration in the United States, Mexico, Canada, and China. Headquartered in Shakopee, Minnesota, our corporate campus includes administrative offices, a primary finished product warehouse, a full functional laboratory, a color design and color management studio, and a quick turnaround intermix operation. Satellite warehouses and offices are located in Mexico, China, Thailand, Michigan, and Arkansas.

Our Mission

We are now ISO certified…

ISO 9001 is a quality management system that can be integrated into any business. It is focused on ensuring the business delivers a consistent level of quality to its customers by having well defined and regularly reviewed processes and procedures.




Midwest Industrial Coatings, Inc. understands that automotive, recreational vehicle, agricultural equipment and mega yachts needs to have a unique, brand-specific identification; therefore we provide custom coatings to major manufacturers. Turn to our expert team that will deliver you the best custom color program to combine the surface protection so that it results in beautiful levels of esthetics.

Our industrial coatings are durable, non-stick that provides protective and glossy finish on your hard-working equipment complementing with your brand’s familiar color ID. Implementation of an operator friendly charting system for paint viscosities, temperatures, fluid flows, etc., with established upper and lower control limits.

Based on your unique requirements, we ensure that you receive following benefits when you choose our custom coating services:
• Sales/Technical Representative offering proactive support.
• Customized training and developmental seminars.
• Quality paint line auditing annually or as needed for maintainer.

Click on the images below to view an image gallery of our work.

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Blog Section

MICI Coatings in the news

Midwest Industrial Coatings, Shakopee was named as one of the area’s Employers of Excellence on May 13th.  The Dakota-Scott Workforce Development Board recognized 10 area organizations as Employers of Excellence for their employee retention, compensation and training practices. The Workforce Development Board wanted to recognize some of the best employers in Dakota and Scott counties […]

5 Tips for Painting a Boat

Painting a boat hull sounds simple enough. Here’s the catch: it isn’t. Paint for boats is a specific breed (you’re going to want an antifouling coating) and the prep work for getting a smooth and lasting application is imperative. Hiring a professional is your best bet when it comes to freshening your boat’s paint job, […]

Protect your Investments with Equipment Coatings

Agricultural equipment is an expensive but necessary investment in order to properly and efficiently run any type of farm. From livestock to crops and beyond, various equipment is used and abused in a functioning agricultural setting. While these investments are worthwhile, they’re also costly. Because of their valuable nature, it’s imperative to use an agricultural […]

Powder Coating Companies: Environmental Impact

The process of powder coating a surface to beautify, protect, and ensure it’s longevity is an excellent alternative to various coating and painting methods.  Powder coating is durable, versatile, and chemically resistant.  One of the many reasons powder coating companies thrive is that they offer an environmentally friendly method of coating numerous surfaces.  This is […]

3 Advantages of Waterborne Paint

With new legislations consistently being pumped out to protect the environment and regulate the use of volatile organic compounds (VOCs), it’s no surprise that many companies are making the switch to waterborne paint rather than the traditional solvent based coatings of the past.  While solvent based paints still have their place, due to the health […]


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