Midwest Industrial Coatings, Inc.

About Midwest Industrial Coatings

Midwest Industrial Coatings, Inc. is a privately held specialty coatings supplier located in Shakopee, Minnesota. Founded in 1985 by Daniel Seeler and David Hirsch, our company provides high performance liquid, powder, and electrodeposition coatings for the power sports, agricultural, aluminum boat, truck, trailer, and heavy machinery markets.

We focus energies on local, national, and international clients that are leaders in their respective industries. Our company aims to serve the unique needs of a broad range of world class manufacturers. MICI is not limited to offering specialty coatings, but also provides high level technical expertise and on line production support helping our customers improve quality, efficiency, and capacity. In addition, our full functional laboratory provides a wide range of testing and formulating capabilities as well as color design, color management, and a highly responsive small batch manufacturing area.

Our experienced team helps our customers design and choose the correct paint products to meet and exceed both performance and application criteria. Since its inception, MICI has consistently delivered the highest quality products, service, and training to our customer base.   

MICI serves markets worldwide with a client concentration in the United States, Mexico, Canada, and China. Headquartered in Shakopee, Minnesota, our corporate campus includes administrative offices, a primary finished product warehouse, a full functional laboratory, a color design and color management studio, and a quick turnaround intermix operation. Satellite warehouses and offices are located in Mexico, China, Thailand, Michigan, and Arkansas.

Our Mission

We are now ISO certified…

ISO 9001 is a quality management system that can be integrated into any business. It is focused on ensuring the business delivers a consistent level of quality to its customers by having well defined and regularly reviewed processes and procedures.




Midwest Industrial Coatings, Inc. understands that automotive, recreational vehicle, agricultural equipment and mega yachts needs to have a unique, brand-specific identification; therefore we provide custom coatings to major manufacturers. Turn to our expert team that will deliver you the best custom color program to combine the surface protection so that it results in beautiful levels of esthetics.

Our industrial coatings are durable, non-stick that provides protective and glossy finish on your hard-working equipment complementing with your brand’s familiar color ID. Implementation of an operator friendly charting system for paint viscosities, temperatures, fluid flows, etc., with established upper and lower control limits.

Based on your unique requirements, we ensure that you receive following benefits when you choose our custom coating services:
• Sales/Technical Representative offering proactive support.
• Customized training and developmental seminars.
• Quality paint line auditing annually or as needed for maintainer.

Click on the images below to view an image gallery of our work.

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Blog Section

Industrial Paint Coatings

Stay Operational You have equipment that’s vital to the success and smooth operation of your business.  Without it, you’d run into down time, revenue loss, and potential loss of clientele.  You don’t want that, and we don’t want that for you.  At Midwest Industrial Coatings, Inc., we take our service to you and the longevity […]

Waterborne Protective Paint

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A History of Paint

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Agricultural Coatings

“Agricultural coatings? You mean like paint?” We know what you’re thinking. Farming is dirty and dusty and gritty. Why would anyone in their right mind concern themselves with how the paint looks on their farm machinery? The answer is simple: protection. If you want your tractor or harvester to last, you have to take care […]

3 Reasons Powder Coating is King

Powder coating is a relatively new but incredibly fast growing technology formulated with both the consumer and industry in mind.  This finishing technique is used to apply decorative and protective finishes to many types of metal and produces a final product nearly unmatched in durability, uniformity, quality, and attractiveness.  There are many reasons companies like […]

Machinery Coatings

As most farmers will tell you, agricultural machinery and equipment is extremely expensive. The cost of a combine in 2014 ranged anywhere from $330,000 to $500,000. Obviously, with prices like those, it behooves you to use the best available protective machinery coatings. Choosing the right paint can add years to your equipment’s lifespan.

4 Advantages of Waterborne Paint

New laws and regulations for the use of volatile organic compounds or VOCs in spray paints are quickly changing the way that vehicle-coating companies operate.  These new rules are causing a transition from various solvent-based paints to a greater use of waterborne coatings.  These changes are a result of studies showing benefits for the use […]


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