Midwest Industrial Coatings, Inc. is a privately held specialty coatings supplier located in Shakopee, Minnesota. Founded in 1985 by Daniel Seeler and David Hirsch, our company provides high performance liquid, powder, and electrodeposition coatings for the power sports, agricultural, aluminum boat, truck, trailer, and heavy machinery markets.
We focus energies on local, national, and international clients that are leaders in their respective industries. Our company aims to serve the unique needs of a broad range of world class manufacturers. MICI is not limited to offering specialty coatings, but also provides high level technical expertise and on line production support helping our customers improve quality, efficiency, and capacity. In addition, our full functional laboratory provides a wide range of testing and formulating capabilities as well as color design, color management, and a highly responsive small batch manufacturing area.
Our experienced team helps our customers design and choose the correct paint products to meet and exceed both performance and application criteria. Since its inception, MICI has consistently delivered the highest quality products, service, and training to our customer base.
MICI serves markets worldwide with a client concentration in the United States, Mexico, Canada, and China. Headquartered in Shakopee, Minnesota, our corporate campus includes administrative offices, a primary finished product warehouse, a full functional laboratory, a color design and color management studio, and a quick turnaround intermix operation. Satellite warehouses and offices are located in Mexico, China, Thailand, Michigan, and Arkansas.
Our objective is to achieve excellence in all that we do.
We embrace the opportunity to exceed the expectations of all of our customers and business associates. This is achieved by providing exceptional services that are unique to those we serve. This is the foundation of a healthy partnership with all of our customers.
We strive to develop a trusting and lasting business relationship with our suppliers.
Our employees are our most valuable resource. Our goal is to provide a quality work environment that will encourage employee development and create a mutual respect for co-workers, customers, and suppliers.
We are now ISO certified…
ISO 9001 is a quality management system that can be integrated into any business. It is focused on ensuring the business delivers a consistent level of quality to its customers by having well defined and regularly reviewed processes and procedures.
Who We Are
President & CEO
Dan Seeler oversees skills management of their core customer base and general company operations.
Midwest Industrial Coatings, Inc. understands that automotive, recreational vehicle, agricultural equipment and mega yachts needs to have a unique, brand-specific identification; therefore we provide custom coatings to major manufacturers. Turn to our expert team that will deliver you the best custom color program to combine the surface protection so that it results in beautiful levels of esthetics.
Our industrial coatings are durable, non-stick that provides protective and glossy finish on your hard-working equipment complementing with your brand’s familiar color ID. Implementation of an operator friendly charting system for paint viscosities, temperatures, fluid flows, etc., with established upper and lower control limits.
Based on your unique requirements, we ensure that you receive following benefits when you choose our custom coating services: • Sales/Technical Representative offering proactive support. • Customized training and developmental seminars. • Quality paint line auditing annually or as needed for maintainer.
Click on the images below to view an image gallery of our work.
MICI specializes in paint coating for a variety of applications, one of the more popular applications being marine vessels. With that in mind, we thought it might be interesting to take a look at some of history’s most interesting watercraft. Harkening to ancient times, the fact that Australia was populated more than 40,000 years ago is a […]
International Marine Coatings. Sounds interesting, right? Well, maybe not but if you’re a person who enjoys watercraft and you want to keep your boat in top condition for as long as you can (and who doesn’t?) then international marine coating is something you’ll want to look into. Ok. So what is it? Marine coatings are […]
Waterborne Protective Paint has enjoyed a popularity surge over the past few years. This is due to a variety of reasons, not least of which is the fact that these types of coatings tend to produce very low volatile organic compound (VOC). As governmental regulations have tightened with regards to VOC, waterborne protective paints have […]
For more than thirty-thousand years, man has been using paint. In the earliest times, man used to paint images on cave walls. This provided us a glimpse of what their daily life was like. Some of those ancient cave paintings still exist today. It wasn’t until the Industrial Revolution that industrial coatings became a regular feature […]
“Agricultural coatings? You mean like paint?” We know what you’re thinking. Farming is dirty and dusty and gritty. Why would anyone in their right mind concern themselves with how the paint looks on their farm machinery? The answer is simple: protection. If you want your tractor or harvester to last, you have to take care […]
Let’s not mince words. If you own a boat, you don’t need anyone to tell you how much money you have invested in it. It’s no secret that properly maintaining your marine vessel is of vital importance. Throughout its everyday life, your boat is exposed to harsh elements and conditions that dull, fade, and generally wreak havoc on paint […]
Powder coating is a relatively new but incredibly fast growing technology formulated with both the consumer and industry in mind. This finishing technique is used to apply decorative and protective finishes to many types of metal and produces a final product nearly unmatched in durability, uniformity, quality, and attractiveness. There are many reasons companies like […]
As most farmers will tell you, agricultural machinery and equipment is extremely expensive. The cost of a combine in 2014 ranged anywhere from $330,000 to $500,000. Obviously, with prices like those, it behooves you to use the best available protective machinery coatings. Choosing the right paint can add years to your equipment’s lifespan.
New laws and regulations for the use of volatile organic compounds or VOCs in spray paints are quickly changing the way that vehicle-coating companies operate. These new rules are causing a transition from various solvent-based paints to a greater use of waterborne coatings. These changes are a result of studies showing benefits for the use […]
Midwest Industrial Coatings, Inc. welcomes Misha Wahlstrom-Hartmann as our newest Laboratory Technician. Misha comes to us from Cargill where he worked on the development of a cheaper, more environmentally sustainable natural biopolymer for fracking and offshore oil well drilling. After interviewing with the team at MICI over a month’s time, both Misha and the team grew to enjoy the prospect of working together. […]