Midwest Industrial Coatings, Inc. is a privately held specialty coatings supplier located in Shakopee, Minnesota. Founded in 1985 by Daniel Seeler and David Hirsch, our company provides high performance liquid, powder, and electrodeposition coatings for the power sports, agricultural, aluminum boat, truck, trailer, and heavy machinery markets.
We focus energies on local, national, and international clients that are leaders in their respective industries. Our company aims to serve the unique needs of a broad range of world class manufacturers. MICI is not limited to offering specialty coatings, but also provides high level technical expertise and on line production support helping our customers improve quality, efficiency, and capacity. In addition, our full functional laboratory provides a wide range of testing and formulating capabilities as well as color design, color management, and a highly responsive small batch manufacturing area.
Our experienced team helps our customers design and choose the correct paint products to meet and exceed both performance and application criteria. Since its inception, MICI has consistently delivered the highest quality products, service, and training to our customer base.
MICI serves markets worldwide with a client concentration in the United States, Mexico, Canada, and China. Headquartered in Shakopee, Minnesota, our corporate campus includes administrative offices, a primary finished product warehouse, a full functional laboratory, a color design and color management studio, and a quick turnaround intermix operation. Satellite warehouses and offices are located in Mexico, China, Thailand, Michigan, and Arkansas.
Our objective is to achieve excellence in all that we do.
We embrace the opportunity to exceed the expectations of all of our customers and business associates. This is achieved by providing exceptional services that are unique to those we serve. This is the foundation of a healthy partnership with all of our customers.
We strive to develop a trusting and lasting business relationship with our suppliers.
Our employees are our most valuable resource. Our goal is to provide a quality work environment that will encourage employee development and create a mutual respect for co-workers, customers, and suppliers.
We are now ISO certified…
ISO 9001 is a quality management system that can be integrated into any business. It is focused on ensuring the business delivers a consistent level of quality to its customers by having well defined and regularly reviewed processes and procedures.
Who We Are
President & CEO
Dan Seeler oversees skills management of their core customer base and general company operations.
Midwest Industrial Coatings, Inc. understands that automotive, recreational vehicle, agricultural equipment and mega yachts needs to have a unique, brand-specific identification; therefore we provide custom coatings to major manufacturers. Turn to our expert team that will deliver you the best custom color program to combine the surface protection so that it results in beautiful levels of esthetics.
Our industrial coatings are durable, non-stick that provides protective and glossy finish on your hard-working equipment complementing with your brand’s familiar color ID. Implementation of an operator friendly charting system for paint viscosities, temperatures, fluid flows, etc., with established upper and lower control limits.
Based on your unique requirements, we ensure that you receive following benefits when you choose our custom coating services: • Sales/Technical Representative offering proactive support. • Customized training and developmental seminars. • Quality paint line auditing annually or as needed for maintainer.
Click on the images below to view an image gallery of our work.
Between the different types of equipment paint coatings available on the market, waterborne epoxy coatings seem to take the cake. They represent the best of all paint coating worlds with their clarity and strength. Waterborne epoxy is versatile, beautiful, and dries into a strong protectant for your equipment. Epoxy Coatings are Vibrantly Bright. One of […]
Midwest Industrial Coatings Inc. would like to welcome Brennen Hayle as our new Laboratory Assistant! Brennen comes to us from Alternative Technologies Inc. where he worked as a technician. He chose to continue down this career path and we were fortunate enough to bring him onboard here at MICI. Click here for the full bio on Brennen Hayle
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Manufacturers and farmers alike take pride in the appearance of their equipment. The use of ordinary paint on agricultural equipment can be disastrous, and in the long run, extremely expensive. Industrial coatings not only protect these machines, they ensure longer life and greater productivity. Protection against the Weather Minnesota is the land of extremes when […]